If you've recently decided to add a deli case to your existing business, you may be wondering how to make it as appealing as possible to your customers. Naturally, you already know the basics, such as keeping the interior clean as a whistle and the exterior glass clear and smudge-free. However, other strategies exist to help your deli case put its best foot forward. Following are four of them.
Use Lots of Color
Color sells, especially when it comes to food items. If you're going to be offering green salads, for instance, brighten them with sliced of deep red tomatoes, purple Romaine lettuce, and a sprinkle of grated cheddar cheese. If you're going to include yogurt and choose, choose brands with attractive, colorful packaging.
Use Clear Signage
Consumers are less likely to buy when pricing is unclear or nonexistent, so make sure that you're signs are fresh, coherent, and concise. Descriptive names and small, cute hand drawn pictures are fine, but never allow them to be so cluttered and fussy that they get in the way of the customer's ability to discern the price. Resist the urge to be overly witty in your signage, and when in doubt, always opt for the clean and simple approach -- this isn't the time for elaborate fonts or detailed graphics. You want the attention to be on the food rather than on the signs.
Use LED Lighting
No matter how good everything looks in your deli case, dingy or nonexistent lighting will make it appear unappetizing to consumers. LED lighting is ideal for refrigerated cases for a variety of reasons. Unlike other lighting options, it doesn't have hot spots, which means that they won't adversely affect the interior temperature of your deli case and possibly cause food spoilage. They also keep glare to a minimum, are available in a huge range of shapes and sizes, and you'll enjoy reduced utility costs due to their energy efficient properties.
Use Suggestive Selling Techniques
Subtly guiding consumers to pairing options can increase sales quite a bit. For instance, if you've got a delicious honey ham on display that's all sliced up and ready to be made into a sandwich, place an appealing block of cheese right next to it to suggest a delicious ham and cheese sandwich. Individual pieces of ripe fruit next to colorful cartons of yogurt are another natural pairing. If you're displaying bagels, place some eye-appealing lox and creamed cheese next to them.